The Marketing Concentration builds skills related to creating, managing, and leading modern markets. Students in the concentration build analytical and creative skills, develop an understanding of how to apply these skills in real-life contexts to craft and execute effective customer-focused and market-focused strategies, and gain the confidence to step forward and lead teams working on market-related projects and initiatives in organizations. The Marketing Concentration takes a proactive approach to staying ahead of the curve, preparing students for careers in areas such as:
In addition, the courses offered in the Marketing Concentration can help students focused on Healthcare, Entrepreneurship, Consulting, Finance, Sustainable Enterprise, and General Management build key, multi-disciplinary skill sets.
See the Marketing Concentration at a Glance document for a mapping of the courses offered to various career paths. Marketing Concentration at a Glance (PDF)