Daniel Ringel
Assistant Professor of Marketing
Daniel Ringel’s research and teaching are situated at the intersection of marketing and artificial intelligence (AI). His work is at the frontier of cross-disciplinary methodology and contemporary marketing problems.
His vision is to advance data-driven marketing through machine learning (ML) and AI. His research portfolio is characterized by methods and frameworks that utilize AI and ML to create insights into complex market dynamics and consumer behaviors from vast unstructured datasets.
Dr. Ringel’s research appears in top-tier journals, including Marketing Science and the Journal of Marketing Research.
Collaboration with marketing practice and knowledge dissemination beyond academia is an important aspect of Dr. Ringel’s work. He regularly works with industry partners in his research and brings industry leaders to the classroom. He makes his research accessible to a broad audience through industry keynotes, webinars (e.g., Foundation Models in Marketing) and interactive AI Agents (www.ringel.AI) which can explain his research in multiple languages.
Dr. Ringel developed seminal data science and AI courses for the MBA and Undergraduate Business Programs. His teaching connects contemporary ML methods and AI models with marketing theory to create new business opportunities and insights for managers.
An award-winning teacher, he has been recognized as an MBA All-Star instructor and received the prestigious Weatherspoon Award for Excellence in Teaching in the MBA Program. He also teaches students from UNC-Chapel Hill’s Department of Computer Science in an interdisciplinary course that uniquely brings business and computer science majors together to solve contemporary business problems.
Dr. Ringel has received numerous awards for his impactful work in practice, including the prestigious EHI Science Award of the German Retail Institute and the German Science Award of the German Marketing Association.
His industry experience spans over a decade in management consulting with a strong focus on marketing, e-commerce and information technology. His past entrepreneurial activities include a retail and wholesale business in the electric flight industry with its own brands and production in China.
He received his PhD, summa cum laude, in marketing from Goethe-University Frankfurt, where he also earned his MBA in alliance with Duke University’s Fuqua School of Business. He earned his BA in business and economics from Baden-Württemberg Cooperative State University.
