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What’s on our mind

Our world-class faculty are recognized for their rigorous, relevant research, and for bringing their insights, perspectives and expertise to classrooms and boardrooms.

Hear what they have to say.

When is it time to take a stand?

Professor Stephanie Mahin explores corporate social advocacy and how it differs from corporate social responsibility.

Successful marketers make strong leaders.

Professor Jan-Benedict Steenkamp looks at adaptive leaders through history who have “passed through the fire” to become strong marketers.

How does strategic cost analysis lead to smarter business decisions?

Professor Eva Labro describes how strategic cost analysis helps corporate finance professionals better understand performance data and make important decisions based on that data.

Energy crafting turns moments of stress into opportunities.

Professor Mike Christian explains that energy crafting can help you optimize your performance, find meaning in your work and, ultimately, feel like you’ve made an impact.