Professor Stephanie Mahin explores corporate social advocacy and how it differs from corporate social responsibility.
Professor Jan-Benedict Steenkamp looks at adaptive leaders through history who have “passed through the fire” to become strong marketers.
Professor Eva Labro describes how strategic cost analysis helps corporate finance professionals better understand performance data and make important decisions based on that data.
Professor Mike Christian explains that energy crafting can help you optimize your performance, find meaning in your work and, ultimately, feel like you’ve made an impact.