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About UNC Kenan-Flagler

A Business School Built From the Core Values Up

We think differently.

And more importantly, we teach differently.

For the past century, we have offered an alternative to a traditional business education. We equip students with the real-world skills to succeed and the enduring values and courage to do what’s right.

In and out of the classroom, through the curriculum we design, the experiences we provide, the collaborative culture we promote, the faculty we hire, and even the way we conduct ourselves as an employer and a member of our community, we are guided by our core values of excellence, leadership, integrity, inclusion, community and teamwork.

Today, our graduates number more than 42,000. These high-achieving alumni live, work and flourish in all states and 86 countries. They are ambitious, principled leaders keenly focused on the bottom line as well as the greater good.

We challenge and prepare our students to be best in the world and the best for the world.

Our Core Values

Our core values both reflect and form our unique culture. They enable us to attract faculty and staff who are committed to preparing our talented students to graduate with the enduring knowledge and skills they need to thrive in the complexities of 21st century commerce.



We strive for the very highest standards in everything that we do. We challenge each other to produce important new knowledge at the leading edge of our disciplines, to create an intellectually rigorous learning environment and to show uncompromising dedication to those we serve.


In the 18th century, the people of North Carolina founded UNC, the first public university in the nation. In the 20th century, UNC created one of the nation's first schools of business. In the 21st century, we will build on our heritage by providing innovative leadership in education and research and by inspiring and developing the leaders of the future.


We cultivate an environment of honesty, sincerity and trust in which we hold ourselves to the highest ethical standards. We believe integrity is the foundation of all moral character and is an essential trait for truly successful professional and personal lives.


We are committed to creating an inclusive environment where diversity is celebrated. All members of our community should have the same access to opportunities, be treated equitably and respectfully, and contribute fully to the success of our community. We want all members of our community to be welcomed, valued and feel a true sense of belonging. We welcome all identities, including – but not limited to – nationality, race, ethnicity, ability, socioeconomic status, age, gender, sexual orientation, religion, heritage and veteran status. We seek to share ideas, learn from each other and gain understanding so that we can reach our full potential.


From its earliest days, UNC-Chapel Hill has honored and cherished its special responsibility to serve the people of North Carolina. We at UNC Kenan-Flagler extend this notion of responsibility to include service to the nation and the world through research, teaching and community leadership.


We create at UNC Kenan-Flagler a unique atmosphere of collaboration, mutual support and genuine interest in each other's success. Our diverse mix of cultures, races and experiences provides a variety of perspectives and talents that, when united through teamwork, strengthens our ability to achieve our goals.

Dean Doug Shackleford

“When I made the journey from rural North Carolina to UNC, I knew I was on the road to a better life. It was a springboard to a world I couldn’t imagine as a kid living on a farm. There is no greater privilege than guiding this great business school, where our community is dedicated to improving the lives of our students by providing an education as transformative as mine was.”

Doug Shackelford (BSBA ’80) Dean and Meade H. Willis Distinguished Professor of Taxation