Research at UNC Kenan-Flagler Business School

Research is key to how we make good on our promise to prepare students and executives for tomorrow’s business world. Our professors examine critical issues influencing 21st century business – you benefit from their insights in the classroom and the boardroom.

A smiling young nurse makes a video call on a tablet, gesturing with her hand while sitting at a desk.

Solving a shortage with virtual nurses

Researchers at UNC Kenan-Flagler explore if virtual nurses could provide a solution to a major healthcare problem.

Close up of a prescription bottle with white tablets falling out on top of a group of hundred dollar bills.

How disclosure laws really impact drug prices

Ginger Scanlon (PhD ’25) researches the effectiveness of disclosure regulation in reducing drug costs for patients and health plans.

Uncertainty: Why it’s not always bad news for financial markets

Challenging conventional wisdom, Professor Gill Segal shows uncertainty can be an engine for progress.

The limits of leniency

How leaders respond to employee misconduct matters.

Labeling for good

Professor Annie Williams’ research shows sustainability labels improves consumer awareness and fosters a positive influence on socially responsible fashion consumption.

The concept of biased views judged by appearances.

Through the looking glass

Professor Christopher Petsko examines why people stereotype each other and suggests potential approaches for avoiding bias caused by negative stereotypes

The true grit of female leaders

Professor Jan-Benedict Steenkamp’s new book explores the too-often overlooked determination and strength of history’s most inspiring women.

The impact of quantum computing

Eric Ghysels said the new technology is a “paradigm shift” that will impact financial decision-making and internet security.

Gestresste Frau im Büro - Burnout, Überstunden, Personalmangel

Ashamed to take a break

UNC Kenan-Flagler researchers show that employees feeling bad that they took breaks can lead to unethical, costly behavior.

A slow burn

Ric Colacito’s research suggests that, in the worst-case scenario, rising temperatures could reduce U.S. economic growth by up to one-third over the next century.