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Professor Ovul Sezer's research shows that if you have good news, share it. It’s good for your relationships.
When you check the weather forecast, you might not realize that sunny skies aren’t good for productivity – or that they promote risk taking by investors.
The hashtag has become a potent rallying cry for racial justice online, but U.S. trademark law hasn’t caught up.
PhD student RJ Niewoehner talks about his research, including how its findings might provide valuable knowledge related to COVID-19.
Professor Katrijn Gielens’ research gives strategies for meeting shoppers’ needs and driving sales revenues.
Professor Elad Sherf explores obstacles to fairness and tactics you can use to overcome them.
Try multitasking. Research by Shimul Melwani and Chaitali “Tali” Kapadia (PhD ’17) shows it can boost your creativity.
Professor Katrijn Gielens analyzed grocery prices at U.S. supermarket chains and found Lidl’s competitive price-cutting effect continues to pressure retailers to drop prices.
How much is it worth to invest in customer satisfaction? What impact does it really have on your cost of selling?
Professor Ovul Sezer says the way you approach high-stakes interactions is probably wrong.
A change in leaders can prompt teams to reconsider what they’re doing and let go of unproductive strategies.
How pricing can dissuade negotiators and boost retail margins is the topic of a study by Pranav Jindal, a marketing professor at UNC Kenan-Flagler.
Net metering could boost profits for electrical utilities, UNC Kenan-Flagler researchers show.
Do chief marketing officers matter? You might not think so, based on what you’ve read in the business press. But you'd be wrong.
On Black Friday, there’s a lot more going on than great sales. Here’s what happens behind the scenes as retailers prepare for one of the busiest shopping d...
