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PhD student RJ Niewoehner talks about his research, including how its findings might provide valuable knowledge related to COVID-19.
Professor Katrijn Gielens’ research gives strategies for meeting shoppers’ needs and driving sales revenues.
Professor Elad Sherf explores obstacles to fairness and tactics you can use to overcome them.
Try multitasking. Research by Shimul Melwani and Chaitali “Tali” Kapadia (PhD ’17) shows it can boost your creativity.
Professor Jan-Benedict Steenkamp examines how 16 leaders made bold decisions that changed the course of history.
Professor Katrijn Gielens analyzed grocery prices at U.S. supermarket chains and found Lidl’s competitive price-cutting effect continues to pressure retailers to drop prices.
How much is it worth to invest in customer satisfaction? What impact does it really have on your cost of selling?
A change in leaders can prompt teams to reconsider what they’re doing and let go of unproductive strategies.
Pricing can dissuade negotiators and boost retail margins.
Net metering could boost profits for electrical utilities, UNC Kenan-Flagler researchers show.
Do chief marketing officers matter? You might not think so, based on what you’ve read in the business press. But you'd be wrong.
On Black Friday, there’s a lot more going on than great sales. Here’s what happens behind the scenes as retailers prepare for one of the busiest shopping d...
Money isnt’ the answer, write RJ Niewoehner and Brad Staats.
Accelerators do help startups succeed faster – but design is critical to the process.
Experience might be at the heart of the problem, according to Brad Staats’ research involving cardiologists.
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