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Norris Bruce

Professor of Marketing


CB 3490 Chapel Hill, NC 27599

Norris Bruce’s research focuses on topics such as the use of incentives in the marketing of durables; the effectiveness of advertising in the sequential distribution of motion pictures; the dual effects of advertising on sales and brand building; and the effects of pooling and forgetting on the performance of multi-themed advertising.

Dr. Bruce’s research has been published in Operation Research, Marketing Science, Journal of Marketing Research, International Journal of Research in Marketing, Journal of Interactive Marketing, GfK Marketing Intelligence Review and Journal of the Academy of Marketing Science. His research has been highlighted in The Wall Street Journal.

He teaches courses on marketing research for undergraduate and graduate students, and a PhD seminar on Bayesian statistical methods in marketing.

Dr. Bruce is an associate editor for Quantitative Marketing and Economics and serves on the editorial review boards of the Journal of Marketing Research, Journal of Marketing and Marketing Science.

He served as the first vice president of diversity equity and inclusion for Informs Society for Marketing Science (ISMS).

Before he began his academic career, he worked as a software developer and product marketing manager for several large U.S. corporations.

He received his PhD from Duke University, his MBA from Dartmouth College and his BSc with first-class honors in mathematics from the University of The West Indies, Mona, Jamaica.

Areas of Expertise

Advertising Branding Marketing