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Sriram Venkataraman

Professor of Marketing, Edward M O’Herron Scholar and Associate Dean of MBA@UNC


CB 3490 Chapel Hill, NC 27599-3490


Sriram Venkataraman is a big-data scientist with expertise in pricing, social-media analytics, advertising, retailing and branding.

He develops state-of-the-art quantitative methods to maximize return-on-investment from marketing activities. His research has been adopted by Fortune 100 companies in industries that include entertainment, pharmaceuticals, automobiles, technology and consumer packaged goods.

Dr. Venkataraman holds several patents and consults with firms like GE, Sony, Disney, Cox, Coca-Cola and SAS. He also serves as an advisor to prominent full-service analytics start-ups that provide business intelligence solutions in data-intensive industries.

An award winning teacher and researcher, Dr. Venkataraman previously served on the faculty of Emory University’s Goizueta Business School and as a visiting scholar at the University of Chicago’s Booth School.

He received his PhD and MS in management from Cornell University and his BS from the University of Poona, India.