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Katrijn Gielens

Katrijn Gielens

Professor of Marketing and Sarah Graham Kenan Scholar


McColl 4524, CB 3490 Chapel Hill, NC 27599-3490


Katrijn Gielens is an expert in the areas of international retailing and product innovation. She teaches courses in retailing and channel management.

Her work has been published in leading academic journals such as the Journal of Marketing Research, Journal of Marketing, International Journal of Research in Marketing (IJRM), Journal of Consumer Research, Journal of Retailing and Marketing Science.

Dr. Gielens is an editor of the “Handbook of Research on Retailing” (Edward-Elgar Publishing, 2018). The book offers insights and advice on the major shifts in the retailing landscape caused by the digital marketing revolution.

Two of her articles received the IJRM Best Article Award. For two other papers she received the long-term impact award from the American Marketing Association. She also received a nomination for the Paul E. Green Award for her solo-authored work on private labels in the Journal of Marketing Research.

Dr. Gielens serves on the editorial board of the Journal of Marketing, Journal of Retailing and International Journal of Research in Marketing.

She has worked extensively with business practitioners, both retailers and brand manufacturers. Her work has received substantial media attention, both nationally and internationally, and she is often consulted by the media to comment on significant retail events.

She received her PhD in applied economics from Catholic University Leuven. She also received her MS in applied economics and a degree in applied economic science, both summa cum laude, from Catholic University Leuven.