Professor Katrijn Gielens’ research gives strategies for meeting shoppers’ needs and driving sales revenues.
Professor Katrijn Gielens analyzed grocery prices at U.S. supermarket chains and found Lidl’s competitive price-cutting effect continues to pressure retailers to drop prices.
On Black Friday, there’s a lot more going on than great sales. Here’s what happens behind the scenes as retailers prepare for one of the busiest shopping d...
Professor Katrijn Gielens studied the effects of the retailer’s entry into U.S. markets.
Grocery retailers located near Lidl stores in the U.S. set their prices for key staple products by up to 55 percent lower compared to markets where Lidl is not present, according to a study by Katrijn Gielens.
Private labels, also known as store brands, are battling national brands to win the war of market share.
Professor Saravanan Kesavan discusses the changing retail economy.
Professor Camelia Kuhnen came to the U.S. from Romania to study at MIT. Today she is an expert in neuroeconomics, behavioral finance and corporate finance. She studies the intersection of human nature and finance.
Professors Chris Bingham and Brad Hendricks and Travis Howell (PhD '20) write about the consequences of bringing a former CEO back to the firm.
