Business Analytics and Management Science

UNC Kenan-Flagler offers a Business Analytics and Management Science Concentration for students interested in developing the analytics skills to make informed, data-driven strategic business decisions. Coursework provides a broad and in-depth view of statistical modeling, data management and data visualization. These highly marketable skills will prepare you for a variety of leadership roles across industries, including energy, retailing, consumer packaged goods, fintech, biotechnology and healthcare.

Today’s digital economy requires leaders and specialists who are expert in collecting large amounts of data and transforming it into actionable insights to drive positive business results. Through the Business Analytics and Management Science Concentration, you gain a strong understanding of business-relevant math and science concepts, learn to navigate large volumes of data, and determine how to apply this knowledge in a diverse set of business functions.

Business Analytics and Management Science Concentration at a Glance (PDF)

Select Course Offerings

Business Modeling: Prescriptive Analytics
Business Statistics and Data Analytics
Customer Relationship Management
Data Analytics and Decision Making
Data Analytics: Tools and Opportunities
Data Science and Artificial Intelligence in Marketing
Decision Making in the Energy Industry
Digital Marketing and Analytics
Healthcare Analytics
Introduction to Python for Business Analytics
Investments
Marketing Analytics: Big Data and Marketing
Marketing Research
People Analytics
Pricing
Quantitative Methods
Service Operations and Revenue Analytics
Value Chain Innovation: Technology, Data and Analytics

Who's Teaching

Select Employers

Key Resources

Faculty

Our Business Analytics and Management Science is led by academic and industry leaders who have extensive practical experience with the world’s leading technology-based and data-driven companies. Our faculty leverage their direct experience advising companies on current data analysis trends and cutting-edge technologies in order to bring current and relevant lessons to the classroom.

Career & Leadership

UNC Kenan-Flagler Career & Leadership has a career coach dedicated to students pursuing careers at the crossroads of technology, data, and business. These coaches provide career programing, assistance with alumni and recruiter networking, and one-on-one coaching. Career & Leadership also has an employer engagement specialist who manages relationships with tech industry firms and works to expand the number of companies that recruit UNC Kenan-Flagler MBA graduates focused on the importance of data in the modern business landscape.

Business Technology Club

The student-led Business Technology Club (BTC) provides opportunities to interact with leading employers through career treks, practical insights on potential careers, peer learning and collaboration. The BTC also partners with local technology companies to offer mentoring to students.

Select Experiential Learning Opportunities

Student Teams Achieving Results (STAR)

UNC Kenan-Flagler’s STAR program provides hands-on learning by working on marketing challenges and strategies with real companies. Recent participating firms include Nascar, Panera, Chili’s, ESPN, GE, Lenovo and Eli Lilly.

National Case Competitions

Teams of MBA students represent UNC Kenan-Flagler in numerous national and international consulting case competitions each year. Case competitions provide students with a chance to apply their industry and business knowledge and to present solutions to pressing business issues. They also provide a forum to network with peers and professionals.

Career Paths

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