Taught by Chinese faculty who are experts in their fields, the two-week Doing Business in China program includes an introduction to the Chinese economy and its history and culture. You will begin at the prestigious Peking University, Guanghua School of Management in Beijing, then travel to Xi’an and Shanghai. Lectures and seminars on a wide range of topics give you an understanding of the driving forces behind China’s phenomenal economic growth over the last 30 years; the forecast for the future; the uniqueness of the Chinese market, organizations and social structure; how firms conduct marketing, branding, human resources and strategic management in China; and approaches to identifying business opportunities in China.
The course includes lectures, case studies, guest lectures, company visits, projects, and cultural events. The program also includes sightseeing visits to major sites such as the Great Wall and Forbidden City.
Typical class size is 50-60. The program is designed for MBA students and current professionals at organizations interested in doing business in China, but there are a few spots (no more than 20% of the total class) available for outstanding rising senior undergraduates from partner schools. All participants complete a final project.
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