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Undergraduate Graduation

For Undergraduate Parents & Families

Welcome to the UNC Kenan-Flagler Undergraduate Business Program.

The Undergraduate Business Program (UBP) is open to current UNC students who want to major or minor in business. Students apply to the program in their sophomore year and, if accepted, are able to access a variety of resources, programs and academic and career support exclusive to—and tailored specifically for—current business students and alumni.

Every member of the UBP team is here to make sure your student has the best experience possible while receiving a top-notch business education. Read on to learn more about the benefits your student will experience as a member of the Undergraduate Business Program and to find ways you can engage with the school.

What Makes Kenan-Flagler different?

UNC Kenan-Flagler is one of the top-ranked business schools in the nation. Our esteemed faculty members are leaders in their fields and are truly dedicated to teaching the business leaders of tomorrow. Admission to any Kenan-Flagler program, including the Undergraduate Business Program, is selective, but we pride ourselves on maintaining a learning culture that is collaborative, team-based, down-to-earth, and fun. Recruiters often tell us that Undergraduate Business Program students are not only ready to succeed in their careers, but truly enjoyable to work with.

UBP students by the numbers








African-American, Hispanic, Latin, Asian and Native American


Countries represented

The undergraduate academic experience

As an undergraduate business major or minor, your student will develop and hone the kinds of practical skills that are invaluable in the real world. Our Undergraduate Business curriculum allows students to develop a sound understanding of business fundamentals while exploring a wide variety of elective courses focused on developing the business essentials that top employers seek.

Whether conducting market research with young entrepreneurs on the streets of a South African township or delivering an elevator pitch to a Business Communications professor here on campus, UNC Kenan-Flagler offers students purposeful experiences that go beyond the classroom and textbook.

Your student will learn-by-doing through our hands-on approach to teaching, dynamic career programming, and vibrant student life activities. At every step along this transformational journey, your student will receive support from a team of advisors invested in their long-term success.

“My husband and I are Texas Longhorns and when our oldest son decided to come to Chapel Hill, we were thrilled for him. With that said, we didn’t have a network in North Carolina and were unsure how we could plug into the university. We decided to join the UNC Kenan-Flagler Parents Council and after attending the first meeting, we immediately had a home at Carolina. We quickly met other parents, were blown away with the quality of the faculty, and ultimately became part of the business school family. We can honestly say we now have a 2nd alma mater—Go Heels!”

Kendall Pace UNC Kenan-Flagler Parent ‘20

Career support

The job market is competitive. We know that long-term career success requires excellent academic and real-world preparation, the right connections, and the ability to stand out from the pack.

The Undergraduate Business Programs Career Services team specializes in positioning your student’s business education to have the greatest impact in the job search—whether your student is seeking a position in finance or the arts. Career services will also connect your student to the recruiters, alumni, and industry leaders who can help launch their career.

  • Expert coaches will help your student develop a broad spectrum of career and professional competencies
  • Personalized resume, interview & networking guidance
  • Support for lining up the right internships
  • Career events, workshops, symposia, networking, and recruiting opportunities

Global opportunities

These days, international business experience is critical to long-term career success. Your student will be able to learn and practice essential global business competencies, expand their knowledge of different nations, and increase their ability to communicate and function effectively across cultures by studying abroad in our immersive, business-focused programs. The transferable skills developed through a global experience can then be shared with potential employers and help your student stand out in the recruiting process.

UNC Kenan-Flagler’s dedicated Undergraduate Global Programs team will help your student select from a portfolio that includes more than 40 short-term and long-term business study abroad programs in over 20 countries—each specifically designed to augment and expand on the undergraduate business curriculum.

We’ve made it easy to find the right fit for your student’s unique academic, career, and personal objectives so they can experience life-changing and transformative global opportunities through one of our faculty-led Global Immersion electives, summer abroad programs, international internship opportunities, and semester study abroad programs.

To learn more please review our Global Programs FAQs.

“We have had two children come through the UNC Kenan-Flagler program—and our third child is starting this fall. As a 1983 graduate of the business school, I am grateful to know that the faculty and staff are still teaching and caring for our students at a world-class level. Kenan-Flagler has been wonderful to our children by training them to be successful business leaders. The best part of it all is that my wife, who went to Duke, is now fully outnumbered in our family. I couldn’t be happier!”

William Dull (BSBA ’83) Kenan-Flagler Parent ’15, ’18, ‘22

Student life

The unique learning environment at Kenan-Flagler is just one facet of your student’s experience here. They will have a range of opportunities to learn, grow and make connections outside of the traditional classroom setting through Global Studies, the Undergraduate Business SymposiumKenan Institute Leadership Fellows and Student Clubs. Your student will be encouraged to seize opportunities to go beyond the limits of the traditional classroom, to extend and distinguish themselves, and to have the opportunity to:

  • Step into the shoes of an executive to practice management strategies and test responses to ethical dilemmas.
  • Serve on student consulting teams to develop and present actionable solutions to a client’s real-world business problem.
  • Participate in career treks, case competitions and immersive global opportunities.

Thriving in the Undergraduate Business Program

Being a student in the UBP is hard work. Balancing leadership expectations with other commitments, responsibilities and general life challenges can create stress that prevents them from performing at their very best.

To help address challenges to personal success and holistic wellness, we offer a variety of individualized services and community resources designed to empower.

Learn more about our wellness services and resources.

Your role in the UNC Kenan-Flagler community

As a parent or family member, there are ways for you, too, to become more involved in the Kenan-Flagler community.

“As proud Tar Heel graduates, my wife and I have truly enjoyed being involved in the UNC Kenan-Flagler Parents Council and learning about the amazing opportunities at the school. We have two sons in the program and we have enjoyed getting to know Dean Shackelford and the other faculty. After attending the Council meetings, I am extremely impressed by the education my sons are receiving and know they will be prepared to enter the workforce upon graduation."

John Wickham (UNC ’84) UNC Kenan-Flagler Parent ’19, ‘20

Contact us.

The Undergraduate Business Program is here to help. Feel free to contact the following units directly with any of your questions.