The courses in this emphasis are recommended for students interested in jobs in corporate or field marketing positions, product or brand management, for banking, financial services, retailing, or consumer/business/technology products and services companies. The emphasis also is recommended for students interested in starting their own business or working for a small company where they need to provide a wide spectrum of marketing services. These jobs typically require a broad knowledge of marketing and its role in business decisions. Recent graduates have successfully entered into a career with companies as diverse as Johnson & Johnson Vistakon and Durham Performing Arts Center.
Undergraduate business majors must complete a minimum of 9.0 credit hours.
All courses in this emphasis have BUSI 406 Principles of Marketing as a prerequisite – with a minimum grade of "C."
| Marketing Electives* (9.0 credit hours are required from any of the following courses)
|
| BUSI 454 |
Independent Study in Marketing (3.0 credits)
(subject to undergraduate business program approval) |
| BUSI 559 |
New Product Marketing (1.5 credits) |
| BUSI 560 |
Advertising (3.0 credits) |
| BUSI 562 |
Consumer Behavior (3.0 credits) |
| BUSI 563 |
Retailing & Distribution Channels (3.0 credits)
|
| BUSI 564 |
New Product Development (3.0 credits)
|
| BUSI 566 |
Marketing Strategy (3.0 credits) |
| BUSI 568 |
Marketing Analysis & Decision-Making (3.0 credits) |
| BUSI 617 |
Global Marketing (3.0 credits) |
*Other courses may be taken with the permission of the undergraduate business program.
For students seeking to substitute study abroad or any credit earned outside of the business school, a petition to substitute an emphasis requirement must be submitted via the online request form available on the intranet. If approved, a maximum of 1 course (or 3 credit hours) may apply to an emphasis.