The courses in this emphasis are recommended for students interested in jobs in corporate or field marketing positions, product or brand management, for banking, financial services, retailing, or consumer/business/technology products and services companies. The emphasis also is recommended for students interested in starting their own business or working for a small company where they need to provide a wide spectrum of marketing services. These jobs typically require a broad knowledge of marketing and its role in business decisions. Recent graduates have successfully entered into a career with companies as diverse as Johnson & Johnson Vistakon and Durham Performing Arts Center.
Undergraduate business majors must complete a minimum of 9.0 credit hours.
All courses in this emphasis have BUSI 406 Principles of Marketing as a prerequisite – with a minimum grade of "C."
|Marketing Electives* (9.0 credit hours are required from any of the following courses)
||Independent Study in Marketing (3.0 credits)
(subject to undergraduate business program approval)
||New Product Marketing (1.5 credits)
||Advertising (3.0 credits)
||Consumer Behavior (3.0 credits)
||Retailing & Distribution Channels (3.0 credits)
||New Product Development (3.0 credits)
||Marketing Strategy (3.0 credits)
||Marketing Analysis & Decision-Making (3.0 credits)
||Global Marketing (3.0 credits)
*Other courses may be taken with the permission of the undergraduate business program.
For students seeking to substitute study abroad or any credit earned outside of the business school, a petition to substitute an emphasis requirement must be submitted via the online request form available on the intranet. If approved, a maximum of 1 course (or 3 credit hours) may apply to an emphasis.