Marketing professor Sridhar Balasubramanian has a wide range of research and teaching interests. They include modeling competition between marketing channels; the management of channels and channel portfolios; CRM; product and service innovation; e-commerce and m-commerce; technology adoption and usage by consumers and firms; and the economic leverage of virtual communities.
The National Science Foundation recently granted him and two co-researchers $500,000 to study virtual investing-related communities.
Dr. Balasubramanian worked as area sales manager for India's leading food manufacturing and marketing company before he began his academic career and has consulted with many startups and established firms.
He received his PhD from Yale University, MBA from the Indian Institute of Management and a bachelor's degree in engineering from the Indian Institute of Technology. |
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