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Andrew Boysen

Andrew Boysen

Assistant Professor of Strategy and Entrepreneurship


McColl 4613, CB 3490 Chapel Hill, NC 27599-3490


Andrew Boysen’s research focuses on technology competition and value-based strategy.

His dissertation research looked at competition and indirect complementarity between substitute technologies. Indirect complementarity occurs when technologies that would seem to compete act as complements in the presence of a third, such as when the adoption of streaming video increases the use of antennas for broadcast television because the combination is a strong substitute for cable. He uses formal modeling to develop theory, and large data sets to test new ideas.

Dr. Boysen teaches courses in technology strategy, business strategy and corporate strategy.

His dissertation work was recognized with the Robert J. Litschert Best Doctoral Student Paper Award from the Academy of Management.

Prior to his doctoral studies, he worked for Oracle, in roles spanning software and hardware business practices, and leading the North America operations team for the contracting division. In these roles he helped open a shared service center in Costa Rica, worked on post-merger integration, and approved pricing and licensing strategies for transactions with customers.

He received his PhD and MS in strategy and entrepreneurship from the Wharton School at the University of Pennsylvania, and his BS in business administration from Babson College.