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Through a strong commitment to research, teaching and service, the mission of the UNC Kenan-Flagler Marketing Area is to highlight and advance the integral role marketing has in business, markets and society.

Research: We conduct, publish and disseminate cutting-edge research which combines managerial relevance with academic rigor to advance our understanding of consumers, organizations, markets and economies. We collaborate with students, research colleagues, industry leaders and policymakers.  We are a global leader in the field of empirical modeling. The American Marketing Association (AMA) ranked us as No. 1 for our decade-long research productivity in two top AMA journals between 2013 and 2023.

Teaching: We teach a wide range of marketing courses across many programs from the Undergraduate Business Program to graduate, including the Full-Time MBA, online MBA@UNC, and Evening, Weekend, and Charlotte Executive MBA Programs. Our goal is to educate students to become business leaders with strong marketing knowledge and skills who are prepared to lead in today’s dynamic and competitive markets.

Service: We are committed to serving our community.  We value our partnerships with students, alumni and leadership at the University of North Carolina at Chapel Hill, academic and research associations, business and industry leaders as well as local, state, national and international policymakers.

Our faculty members: View our marketing faculty members’ bios here.

Our PhD Program: Students learn to conduct research using rigorous empirical and analytical techniques in our PhD Program in Marketing. We prepare doctoral students for careers in academia by excelling in research, teaching and service. That includes extensive one-on-one mentoring and advising, developing teaching skills, and offering collaborative and joint research opportunities.

For inquiries, please contact Marketing Area Chair Rajdeep Grewal or Clinical Professor of Marketing Claudia Kubowicz Malhotra.