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Rajdeep Grewal

Rajdeep Grewal

The Townsend Family Distinguished Professor of Marketing and Area Chair of Marketing


McColl 4521, CB 3490 Chapel Hill, NC 27599-3490

Rajdeep Grewal studies social interactions among organizations and strategic marketing decisions. For these research problems he develops theoretically grounded empirical specifications and estimates classical econometric or Bayesian models.

An award-winning researcher, his work has appeared in top academic journals, including the Journal of Marketing, Journal of Marketing Research, Marketing Science and Strategic Management Journal. He  is the editor-in-chief of the Journal of Marketing Research and the former area editor for the Journal of Marketing.

In 2020 Dr. Grewal received the Sheth Foundation/Journal of Marketing Award for his paper “The Chief Marketing Officer Matters!” The award honors the article published in the Journal of Marketing in 2015 that has made the most important long-term contributions to the field of marketing.

Dr. Grewal previously served on the faculty of Pennsylvania State University’s Smeal College of Business Administration, where he was associate director of the Institute for the Study of Business Markets. He also has taught at the Indian School of Business (Hyderabad and Mohali), Washington State University, Wharton School at University of Pennsylvania and University of Cincinnati.

He worked as a sales executive for Pertech Computers Limited in Delhi before he attended graduate school.

He received his PhD in marketing with a minor in econometrics from the University of Cincinnati, where he also earned a master’s of science in business administration in quantitative analysis. He received a post-graduate diploma in management from the Indian Institute of Management, Lucknow and a B.Tech in textile technology from the Indian Institute of Technology, Delhi.