How much is it worth to invest in customer satisfaction? What impact does it really have on your cost of selling?
Do chief marketing officers matter? You might not think so, based on what you’ve read in the business press. But you'd be wrong.
With the start of a new academic year, UNC Kenan-Flagler celebrates top global rankings of its research productivity and welcomes eight talented professors...
The American Marketing Association has selected Rajdeep Grewal of the University of North Carolina Kenan-Flagler Business School as editor-in-chief designa...
Professor Bradley Hendricks says that although founders are in greater need of advice than seasoned professionals, they also are more likely to ignore it. ...
“When you look at the jobs that are having trouble hiring, it’s the ones with really long hours, inflexible schedules, not great pay and limited benefits,”...
Professor Barry Bayus, who studies crowdfunding, sees little evidence that Kickstarter has ignited any sort of mass movement toward turning ordinary people...
