How much is it worth to invest in customer satisfaction? What impact does it really have on your cost of selling?
Do chief marketing officers matter? You might not think so, based on what you’ve read in the business press. But you'd be wrong.
With the start of a new academic year, UNC Kenan-Flagler celebrates top global rankings of its research productivity and welcomes eight talented professors...
The American Marketing Association has selected Rajdeep Grewal of the University of North Carolina Kenan-Flagler Business School as editor-in-chief designa...
Professor Kimberley Williams was nominated by UNC Kenan-Flagler and selected by Poets & Quants as one of the best undergraduate business professors in ...
Professor Arzu Ozoguz was nominated by UNC Kenan-Flagler and selected by Poets & Quants as one of the best undergraduate business professors in the wor...
Professor Brad Hedricks was nominated by UNC Kenan-Flagler and selected by Poets & Quants as the one of the best undergraduate business professors in t...
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