How much is it worth to invest in customer satisfaction? What impact does it really have on your cost of selling?
Do chief marketing officers matter? You might not think so, based on what you’ve read in the business press. But you'd be wrong.
With the start of a new academic year, UNC Kenan-Flagler celebrates top global rankings of its research productivity and welcomes eight talented professors...
The American Marketing Association has selected Rajdeep Grewal of the University of North Carolina Kenan-Flagler Business School as editor-in-chief designa...
Professors Travis Howell (PhD '20), Chris Bingham and Brad Hendricks write that solo founders can succeed if they have the support of co-creators.
Professors Chris Bingham and Brad Hedricks and PhD grad Travis Howell studied the shelf life of CEOs.
Do founder-CEOs have an expiration date? Professors Brad Hendricks, Chris Bingham and Travis Howell (PhD '20) have answers.
