How much is it worth to invest in customer satisfaction? What impact does it really have on your cost of selling?
Do chief marketing officers matter? You might not think so, based on what you’ve read in the business press. But you'd be wrong.
With the start of a new academic year, UNC Kenan-Flagler celebrates top global rankings of its research productivity and welcomes eight talented professors...
The American Marketing Association has selected Rajdeep Grewal of the University of North Carolina Kenan-Flagler Business School as editor-in-chief designa...
Professor Camelia Kuhnen came to the U.S. from Romania to study at MIT. Today she is an expert in neuroeconomics, behavioral finance and corporate finance. She studies the intersection of human nature and finance.
Chris Bingham, Brad Hendricks and Travis Howell (PhD '20) find that founders need advice more than other managers do, but they are also more likely to ignore it.
Professors Chris Bingham and Brad Hendricks and Travis Howell (PhD '20) write about the consequences of bringing a former CEO back to the firm.
