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Rajdeep Grewal selected as editor of top marketing journal

The American Marketing Association has selected Rajdeep Grewal of the University of North Carolina Kenan-Flagler Business School as editor-in-chief designate of the Journal of Marketing Research.

“The opportunity to serve the Journal of Marketing Research as editor-in-chief is my true honor and privilege,” said Grewal, Townsend Family Distinguished Professor of Marketing at UNC Kenan-Flagler.

“I’m eager to contribute to a top marketing journal and the publication of leading research in my field,” he said.

The Journal of Marketing Research concentrates on the subject of marketing research, from its philosophy, concepts and theories to its methods, techniques and applications. The bimonthly, peer-reviewed journal is published for technically oriented research analysts, educators and statisticians.

“The selection of Raj as the new editor-in-chief of the Journal of Marketing Research, a top-tier business journal, is a wonderful recognition of the quality of his scholarly work,” said Jennifer Conrad, senior associate dean for academic affairs and Dalton McMichael Distinguished Professor of Finance at UNC Kenan-Flagler. “We congratulate him, and our own marketing area, on this achievement.”

Grewal uses quantitative methods to theoretically and empirically examine a variety of phenomenon such as social networks and interactions, competitive strategy and the role of marketing within an organization.

His research has been published in leading journals including the Journal of Marketing Research, Journal of Marketing, Marketing Science, Management Science and Strategic Management Journal. He is a co-editor of the Journal of Marketing Research and an area editor for the Journal of Marketing.

Grewal’s four-year term as editor-in-chief of the Journal of Marketing Research begins July 1, 2016.