Professor Jan-Benedict Steenkamp examines how 16 leaders made bold decisions that changed the course of history.
Long before Dutch-born Jan-Benedict E.M. Steenkamp came to America as a marketing professor, America came to him – or rather, to his parents. His mother at...
Bad things sometimes happen to brands. In 2010, for example, some Chinese drywall manufacturers received unpleasant news when U.S. testing showed their pro...
The U.S. grocery market is the biggest in the world and it’s under competitive threat from “hard discounters” like Aldi, Trader Joe’s and Lidl. Hard discou...
Duracell donated $1,000,000 worth of its newest, most powerful batteries – called Quantum – to first responders across the U.S. in 2013. Afterwards, the fi...
Why do some brands succeed globally while others never make it across their own borders? That question inspired the new book “Global Brand Strategy: World-...
An American consumer drives his Korean-made Hyundai to a local store to buy chocolate from Swiss manufacturer Lindt & Sprüngli. In Guangzhou, an afflue...
J.B. Steenkamp presents at the UNC Kenan-Flagler Emerging Markets Conference. Innovation and globalization are reshaping the business world as we know i...
How does a company in China, Brazil or India build a global brand? What is the best route? The new book “Brand Breakout: How Emerging Market Brands Will Go...
First Japan, then South Korea. Which country will be next? Quick! Which brand sells more major appliances by retail volume than any in the world? It’s the ...
In economic downturns, consumers are more likely to turn to private labels. The marketers of Swiffer would like you to believe their state-of-the-art dust...
Professor Camelia Kuhnen came to the U.S. from Romania to study at MIT. Today she is an expert in neuroeconomics, behavioral finance and corporate finance. She studies the intersection of human nature and finance.
Chris Bingham, Brad Hendricks and Travis Howell (PhD '20) find that founders need advice more than other managers do, but they are also more likely to ignore it.
Professors Chris Bingham and Brad Hendricks and Travis Howell (PhD '20) write about the consequences of bringing a former CEO back to the firm.
