Professor Jan-Benedict Steenkamp’s new book explores the too-often overlooked determination and strength of history’s most inspiring women.
Parker Wilson (MBA ’11) learned about business at her grandfather’s side. Today she’s paying it forward, helping startup founders flourish.
Professor Jan-Benedict Steenkamp examines how 16 leaders made bold decisions that changed the course of history.
Jan Benedict E.M. Steenkamp is one of the world’s most-cited marketing scholars and an authority on how brands can compete successfully in the global economy.
Bad things sometimes happen to brands. In 2010, for example, some Chinese drywall manufacturers received unpleasant news when U.S. testing showed their pro...
The U.S. grocery market is the biggest in the world and it’s under competitive threat from “hard discounters” like Aldi, Trader Joe’s and Lidl. Hard discou...
Duracell donated $1,000,000 worth of its newest, most powerful batteries – called Quantum – to first responders across the U.S. in 2013. Afterwards, the fi...
Why do some brands succeed globally while others never make it across their own borders? That question inspired the new book “Global Brand Strategy: World-...
An American consumer drives his Korean-made Hyundai to a local store to buy chocolate from Swiss manufacturer Lindt & Sprüngli. In Guangzhou, an afflue...
J.B. Steenkamp presents at the UNC Kenan-Flagler Emerging Markets Conference. Innovation and globalization are reshaping the business world as we know i...
How does a company in China, Brazil or India build a global brand? What is the best route? The new book “Brand Breakout: How Emerging Market Brands Will Go...
First Japan, then South Korea. Which country will be next? Quick! Which brand sells more major appliances by retail volume than any in the world? It’s the ...
In economic downturns, consumers are more likely to turn to private labels. The marketers of Swiffer would like you to believe their state-of-the-art dust...
Research by Laura Sonday highlights the role of reputational fears in deterring people from viewing themselves as leaders. ...
Professor Bradley Hendricks says that although founders are in greater need of advice than seasoned professionals, they also are more likely to ignore it. ...
“When you look at the jobs that are having trouble hiring, it’s the ones with really long hours, inflexible schedules, not great pay and limited benefits,”...
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