Parker Wilson (MBA ’11) learned about business at her grandfather’s side. Today she’s paying it forward, helping startup founders flourish.
Professor Jan-Benedict Steenkamp examines how 16 leaders made bold decisions that changed the course of history.
Long before Dutch-born Jan-Benedict E.M. Steenkamp came to America as a marketing professor, America came to him – or rather, to his parents. His mother at...
Bad things sometimes happen to brands. In 2010, for example, some Chinese drywall manufacturers received unpleasant news when U.S. testing showed their pro...
The U.S. grocery market is the biggest in the world and it’s under competitive threat from “hard discounters” like Aldi, Trader Joe’s and Lidl. Hard discou...
Duracell donated $1,000,000 worth of its newest, most powerful batteries – called Quantum – to first responders across the U.S. in 2013. Afterwards, the fi...
Why do some brands succeed globally while others never make it across their own borders? That question inspired the new book “Global Brand Strategy: World-...
An American consumer drives his Korean-made Hyundai to a local store to buy chocolate from Swiss manufacturer Lindt & Sprüngli. In Guangzhou, an afflue...
J.B. Steenkamp presents at the UNC Kenan-Flagler Emerging Markets Conference. Innovation and globalization are reshaping the business world as we know i...
How does a company in China, Brazil or India build a global brand? What is the best route? The new book “Brand Breakout: How Emerging Market Brands Will Go...
First Japan, then South Korea. Which country will be next? Quick! Which brand sells more major appliances by retail volume than any in the world? It’s the ...
In economic downturns, consumers are more likely to turn to private labels. The marketers of Swiffer would like you to believe their state-of-the-art dust...
Professors Travis Howell (PhD '20), Chris Bingham and Brad Hendricks write that solo founders can succeed if they have the support of co-creators.
Professors Chris Bingham and Brad Hedricks and PhD grad Travis Howell studied the shelf life of CEOs.
Do founder-CEOs have an expiration date? Professors Brad Hendricks, Chris Bingham and Travis Howell (PhD '20) have answers.
