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ICSC & UNC Retail Real Estate Case Competition

Leonard W. Wood Center for Real Estate Studies Initiatives and Events ICSC and UNC Retail Case Competition

ICSC Foundation

ICSC & UNC Retail Real Estate Case Competition

The Leonard W. Wood Center for Real Estate Studies at UNC Kenan-Flagler Business School was asked to partner with the ICSC Foundation in 2023 to co-host the Retail Real Estate Case Competition at ICSC Las Vegas. This invitation-only case competition is held annually during ICSC Las Vegas. Teams are made up of up to four undergraduate students from real estate programs across the U.S. and Canada. Students are given five days to tackle the case and prepare their presentation before traveling to Las Vegas to present to an esteemed panel of real estate judges and compete for $20,000 in prize money.

Congratulations to the top teams 0f 2025:
1st: Penn State University
2nd: University of North Carolina Kenan-Flagler Business School
3rd: Cornell University and University of Texas

The 2025 Case

The 2025 case was based off of a real property owned by EDENS – Alamo Plaza Shopping Center, a 190,000 square foot grocery-anchored center located in Alamo, CA.  The case asked students to evaluate options for increasing occupancy within the center which included potentially reducing some retail square footage in favor of a hotel use.

Read more about the case at Does This Property Have Long-Term Value-Creation Potential? | ICSC. 

Participating Schools 

 

Judges