UNC Kenan-Flagler Business School

Shaping Leaders, Driving Results

UNC Kenan-Flagler Business School

Jan-Benedict Steenkamp

Knox Massey Distinguished Professor of Marketing and Area Chair of Marketing

McColl 4513
CB 3490
Chapel Hill, NC
27599-3490

 JBS@unc.edu
 office: 919-962-9579

Full CV (PDF)

Jan-Benedict E.M. Steenkamp specializes in global marketing, branding, emerging markets and strategy. 

Dr. Steenkamp is the author of Private Label Strategy: How to Meet the Store Brand Challenge (Harvard Business School Press, 2007) and Brand Breakout: How Emerging Market Brands Will Go Global (Palgrave Macmillan, 2013). Both books have been translated in other languages, including Chinese. Brand Breakout was selected as a best business book in globalization for 2013 by Booz & Co.’s magazine Strategy + Business

He was ranked No. 1 in the world on scholarly influence in marketing in the last decade. He has  written nine cases on companies and brands from emerging markets (available from The Case Centre). An award-winning researcher, he has also written over 150 scholarly publications, and his work has received over 20,000 citations.

He is executive director of AiMark, a global center studying key marketing strategy issues, which brings together academics around the world, two of the top-four market research agencies, and brand manufacturers. 

He has consulted with numerous multinational companies, including Procter & Gamble, Kraft, General Mills, Johnson & Johnson, Unilever, Reckitt Benckiser, Sanford Bernstein, Bunge, Bristol-Myers Squibb, Zurich Financial, KPMG, Sara Lee. He has worked with the Brattle Group and the international law firms King & Spalding LLP, Sidley & Austin LLP, and Shook, Hardy & Bacon LLP on international lawsuits and trade disputes involving branding and private labels.

Dr. Steenkamp serves as associate editor or editorial board member of all top marketing journals and is past editor of the International Journal of Research in Marketing. The Royal Netherlands Academy of Sciences awarded him the Muller lifetime prize for “exceptional achievements in the area of the behavioral and social sciences.” It was the first time the prize was awarded to a researcher in any area of business administration.

He has taught at universities in Austria, Belgium, China, India, the Netherlands, Singapore, Spain, South Africa, United Kingdom and the United States.

He received his PhD, master’s and bachelor’s degrees, all summa cum laude, from Wageningen University in the Netherlands, and a Doctor Honoris Causa (Honorary Doctorate) from Aarhus University, Denmark.