Video
Videography is a powerful communications tool. It can engage and tell a story that will stick with someone long after being viewed. When strategically planned and well-produced, video can be one of the most effective ways to reach an audience.
MarCom can offer videography for some strategic projects. When we can’t meet your needs, we will provide guidance on hiring a videographer.
To use the University’s campus as a filming location, which includes UNC Kenan-Flagler’s campuses, the production company or creative team must submit a request and receive approval from the University. When you receive a request, contact marcom@kenan-flagler.unc.edu for guidance.
Tone and mood
UNC Kenan-Flagler videography should reinforce our culture and academic excellence. Although subjects and stories will vary depending on the type of video being produced, all videos should reflect the core values of UNC Kenan-Flagler.
Tips for a great video
Use a stable camera. A straight and stable shot will allow the viewer to focus on the subject and story instead of trying to correct for the movement and/or angle of the camera to be balanced. For this reason, it can be advantageous to use a tripod during video shoots.
Record clear audio in a quiet setting. Noise interference can distract from the story being told as well as obscure the words of the speaker. Try to keep the background noise to a minimum, or non-existent, if possible, unless the noise helps to tell the story. Using a good mic is essential in video recording so that the viewer isn’t distracted by background noises unrelated to the shoot. Clear audio is one of the most important aspects in keeping viewers engaged.
Consider the orientation. YouTube and website video is typically horizontal, while Instagram tends to use vertical video. Thinking about the final output will help you capture the best footage to meet your distribution needs.
Keep the video short and concise. An ideal video length is typically 60-90 seconds.
Graphic standards
All videos should use our common styling for title blocks and the outro sequence. If you need template files for these graphics, contact marcom@kenan-flagler.unc.edu.
