Graphic design

We aim for consistency across our marketing and communications materials. A crisp, clean look and feel makes a modern, organized and sophisticated statement and a common application of this look ensures that our brand is easily recognizable. With a unified experience, we build trust and send a strong signal that helps build familiarity and trust.

Key features of our branding

1. Commitment to our approved typeface: Franklin Gothic URW
2. An abundance of Carolina Blue with navy as a supporting color
3. Solid blocks of color, straight lines and a crisp grid
4. Dominant, expressive photography featuring people
5. Consistent use of common graphic conventions