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Official logo

The UNC Kenan-Flagler Business School logo, formally called our “signature”, is essential to our visual identity and should be used on all communications materials. Using logos consistently enhances the world’s recognition of who we are.

The logo is available in horizontal and vertical orientations and three color configurations for use on different backgrounds and should be reproduced from high-resolution digital artwork. When using the UNC Kenan-Flagler logo you do not need to include the main University of North Carolina at Chapel Hill logo.

Horizontal Kenan-Flagler logo in Carolina Blue with Navy text Horizontal Kenan-Flagler logo in White with Navy text Horizontal Kenan-Flagler logo in Carolina Blue with While text
Vertical Kenan-Flagler logo in Carolina Blue with Navy text Vertical Kenan-Flagler logo in White with Navy text Vertical Kenan-Flagler logo in Carolina Blue with White text
Carolina blue with navy text
(used on white or light backgrounds)
White with navy text
(used on Carolina blue or medium backgrounds)
Carolina blue with white text
(used on navy or dark backgrounds)

For specific uses (e.g. embroidery, embossing, etching, and other special cases), one-color versions of the logo are available. For all other applications, use the two-color versions.

For access to UNC Kenan-Flagler logos, contact marcom@kenan-flagler.unc.edu.

Clear space diagram for logoSizing and clear space

The logo must be resized proportionally and in its entirety; therefore, measurements for all elements in the logo are relative to each other.

Leaving space around the logo allows it to breathe, and helps to maintain its integrity. The height of the interlocking NC is the clearance requirement for both logo variations. Clear space must remain free from copy and other elements to ensure that the logo is not obscured.

Unit-level branding

All programs, centers, and departments (“units”) have been provided with digital files that include the unit name set in the proper size, position and typeface adjacent to, and with the proper spacing from, the School logo. The unit name can be moved farther away from the School logo, but cannot be moved closer into the clear space. Usage of unit-level branding follows the same standards as the School logo. Do not use other logos to represent a program, center, or department.

Three unit-level logos at UNC Kenan-Flagler

Logo usage

  • Do not create secondary logos, as this is confusing to audiences and dilutes our goal of creating a common, mutually reinforcing image.
  • Do not reconfigure, distort, tilt, alter or crop the logo in any way.
  • Do not add any shadows, effects or other elements to the logo.
  • Do not recreate the type or substitute another typeface.
  • Do not duplicate any part of the logo to create a pattern.
  • Do not change any colors of the logo or screen any of the logo colors.
  • Do not place the logo over a heavily patterned background.