Our flagship social media channels support the unique brand of UNC Kenan-Flagler by showcasing the School’s programs, culture, expertise and people.
Our primary hashtag is:
#KenanFlagler
Our content voice
- Reflects UNC Kenan-Flagler core values, brand positioning and strategic priorities
- Uses a warm, conversational and inclusive tone
- Informs and adds value for our audience
Platform post image sizes
Use the following pixel dimensions for graphics:
- 1080×1350 (4:5) for Instagram
- 1080×1920 (9:16) for Instagram Stories
- 1200×1200 (1:1) for LinkedIn and Facebook
Our official channels
* Due to platform changes, we paused all posting on X (formerly Twitter) indefinitely.
Social media policy
Consult with MarCom (marcom@kenan-flagler.unc.edu) before you create a UNC Kenan-Flagler social media account. We will collaborate with you on best practices and tools, such as posting frequency and graphic sizes.
When representing UNC Kenan-Flagler:
- Tag the flagship accounts wherever possible.
- Do not use “KFBS” when describing the School.
- Include “UNC” or “KenanFlagler” in all page and account names and use a branded logo as the profile image.
- Follow accessibility guidelines set by the University.