Color Palette
Communications for UNC Kenan-Flagler employ a slim color palette dominated by Carolina Blue, navy and white. The official color of the University is Carolina Blue. Adhering to the following color reproduction guidelines will help to create a consistent image and maintain the visual impact of our identity.
A majority of Carolina Blue should appear in all print and digital materials produced for the School. Navy may be used in conjunction with Carolina Blue, but Carolina Blue should remain the dominant color.
Primary colors
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| Carolina Blue PMS 542 C CMYK: 60 / 19 / 1 / 4 RGB: 75 / 156 / 211 HEX: #4B9CD3 |
Navy PMS 2767 C CMYK: 100 / 90 / 10 / 77 RGB: 19 / 41 / 75 HEX: #13294B |
White No Ink CMYK: 0 / 0 / 0 / 0 RGB: 255 / 255 / 255 HEX: #FFFFFF |
Secondary colors
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| Black PMS Process Black C CMYK: 0 / 0 / 0 / 100 RGB: 0 / 0 / 0 HEX: #000000 |
Medium Gray (Flat Gray) PMS 429 C CMYK: 21 / 11 / 9 / 23 RGB: 162 / 170 / 173 HEX: #A2AAAD |
Light Gray (Franklin Fog) PMS 427 C 40% CMYK: 6 / 4 / 4 / 0 RGB: 236 / 237 / 237 HEX: #ECEDED |
Digital accessibility
Web Content Accessibility Guidelines 2AA accessibility compliance requires a minimum contrast ratio of 4.5:1 between text and background.
- Carolina Blue (#4B9CD3) backgrounds support black or navy text at all sizes, and white text that is larger than 18pt (24px). For text smaller than 18pt, use navy or black on white backgrounds.
- Carolina Blue text that is 18pt or larger is accessible on white and black backgrounds.
- Use black or navy text on light gray, medium gray and white backgrounds.
- Use medium gray, light gray, Carolina Blue and white text over black backgrounds.
- Do NOT use light gray for text. Use light gray only as a background color.
UNC Kenan-Flagler uses commonlook.com for all accessibility and remediation needs.