Color

The UNC Kenan-Flagler website and digital media employ a slim color palette dominated by Carolina Blue, Navy and neutrals. These colors can be variously used for text and backgrounds as described in section 3.2c, Accessibility.

The official color of he University is Carolina Blue. Adhering to the following color reproduction guidelines will help to create a consistent image and maintain the visual impact of the identity. A majority of Carolina Blue should appear in all print and web materials produced for UNC Kenan-Flagler Business School. Athletics Navy may be used in conjunction with Carolina Blue, but Carolina Blue should remain the dominant color.

Digital Accessibility

Web Content Accessibility Guidelines (WCAG) 2AA accessibility compliance requires a minimum contrast ratio of 4.5:1 between text and background.

• “Carolina Blue” (#4B9CD3) backgrounds support black text at all sizes, and white text that is larger than 18pt (24px).
• For blue text smaller than 18pt, use “Small Text Blue”(#3B7CA7) on white backgrounds. “Carolina Blue” text that is 18pt or larger is accessible on white and black backgrounds.
• DO Use Black for text over Light and “Medium Gray” (#E1E1E1) and White backgrounds.
• DO Use “Medium Gray” and White for text over Black backgrounds.

UNC Kenan-Flagler uses commonlook.com for all accessibility and remediation needs.