UNC Kenan-Flagler Business School

Shaping Leaders, Driving Results

UNC Kenan-Flagler Business School

Sriram Venkataraman

Assistant Professor of Marketing

McColl 4520
CB #3490
Chapel Hill, NC

 office: (919) 962-0992

Sriram Venkataraman studies empirical quantitative marketing with specific interests in social-media analytics, pricing, advertising, retailing and branding. He investigates these marketing programs in such industries as entertainment, pharmaceuticals, automobiles, technology and consumer packaged goods.

Dr. Venkataraman holds several patents, many of which have been licensed by Fortune 100 companies to improve their Internet marketing activities.

He consults for General Electric, Sony, Disney, Cox, Coca-Cola and SAS. He also serves as an advisor to prominent full-service analytics start-ups that provide data-driven insights for large corporations.

An award winning teacher and researcher, Dr. Venkataraman previously served on the faculty of Emory University's Goizueta Business School and as a visiting scholar at the University of Chicago's Booth School.

He received his PhD and MS in management from Cornell University, and his BS from the University of Poona, India.