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Mark McNeilly

Mark McNeilly

Professor of the Practice of Marketing


McColl 4221, CB 3490 Chapel Hill, NC 27599-3490

Mark McNeilly teaches in the areas of marketing and organizational behavior in the MBA and Undergraduate Business programs.

He serves as the co-chair of the UNC Generative AI Committee and is a faculty advisor for the STAR program.

Professor McNeilly served as a global marketing executive and has several years of experience with both IBM and Lenovo in the IT industry. His business background includes branding, strategy, marketing, market intelligence, management, manufacturing and personnel.

He is the author of a popular strategy book based on Sun Tzu’s “Art of War” titled “Sun Tzu and the Art of Business: Six Strategic Principles for Managers” as well as “George Washington and the Art of Business: Leadership Principles of America’s First Commander-in-Chief,” both from Oxford University Press.

Professor McNeilly has presented his views on strategy and marketing to corporations, business people in the U.S., Europe and Asia as well as the U.S. Air Force Command and Staff College. He has discussed his ideas on strategy on the BBC, C-SPAN, CNBC’s “Power Lunch” and other TV and radio programs. He  appeared on a History Channel Special on Sun Tzu’s “Art of War.” He has been an expert blogger for Fast Company. He also has presented widely on generative AI and its impact on individuals, businesses and society.

Professor McNeilly received his MBA with honors from the University of Minnesota and his BS in finance from the University of Wisconsin-LaCrosse.