UNC Kenan-Flagler Business School

Shaping Leaders, Driving Results

UNC Kenan-Flagler Business School
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William Maddux

Professor of Organizational Behavior and Area Chair of Organizational Behavior

McColl 4419A
CB #3490
Chapel Hill, NC

 office: (919) 962-3579

William Maddux does research primarily in the area of cultural psychology. His main line of research examines how multicultural experiences affect a variety of psychological processes that are important for organizations, including creativity, innovation, leadership ability and morality. In other lines of work he looks at how cultural influences as well as other psychological factors affect people’s ability to negotiate and make decisions effectively.

Dr. Maddux’s research has appeared in top academic journals such as the Journal of Personality and Social Psychology, Psychological ScienceAmerican PsychologistOrganizational Behavior and Human Decision Processes, Journal of Applied Psychology, Academy of Management Journal and Harvard Business Review

His research has been covered by media outlets such as The Economist, The New York Times, BBC Radio, Financial Times, The Washington Post, Newsweek, National Public Radio and The Wall Street Journal

His work on multicultural experiences and creativity in the fashion industry won the Academy of Management Best Paper Award. 

Dr. Maddux has extensive teaching expertise with MBA, EMBA, PhD and executive audiences on topics such as leadership, culture, group and team dynamics, virtual communication, power and influence, feedback, motivation, negotiations and dispute resolution.

He has teaching, consulting and program direction experience with multinational companies such as Astellas, Diageo, Takeda, Pernod Ricard, UNICEF, Clifford Chance, Imerys, FIVES, Grunenthal, Janssen, NYSE/Euronext, Stibbe and L'Oreal.

Prior to coming to UNC Kenan-Flagler, Dr. Maddux was on the faculty at INSEAD in Fontainebleau, France for 11 years, where he held the positions of area chair and PhD coordinator. He held visiting faculty positions at the Kellogg School of Management at Northwestern University and The Wharton School at the University of Pennsylvania.

He worked and lived abroad for much of his life in both France and Japan.

He has a PhD and MA in social psychology from Ohio State University and a BA in psychology from Johns Hopkins University.