Mark McNeilly teaches branding in the Executive MBA programs and global marketing strategy in MBA@UNC.
Professor McNeilly has served as a global marketing executive and has several years of experience with both IBM and Lenovo in the IT industry. His business background includes branding, strategy, marketing, market intelligence, management, manufacturing and personnel.
He is the author of a popular strategy book based on Sun Tzu’s Art of War, titled Sun Tzu and the Art of Business: Six Strategic Principles for Managers as well as George Washington and the Art of Business: Leadership Principles of America’s First Commander-in-Chief (both from Oxford University Press).
Professor McNeilly has presented his views on strategy and marketing to corporations, business people in the U.S. Europe and Asia as well as the U.S. Air Force Command and Staff College.
He has discussed his ideas on strategy on the BBC, C-SPAN, CNBC’s Power Lunch and other TV and radio programs. He most recently appeared on a History Channel Special on Sun Tzu’s Art of War. He is an expert blogger for Fast Company magazine.
Professor McNeilly received his MBA with honors from the University of Minnesota and his BS in finance from the University of Wisconsin-LaCrosse.