Perspectives
How to Prepare for Your MBA Video Essay
Many MBA programs now include a video essay as part of the application process. While written essays, your resume, and letters of recommendation provide important insights, the video essay gives MBA applicants a chance to demonstrate communication skills, executive presence, and authenticity in a different format.
Because it offers a more personal glimpse into who you are, it can play a meaningful role in how the admissions committee evaluates your overall application.
MBA video essay tips for success
Practice your timing
Try answering a standard interview question out loud, either in front of a mirror or on camera, while using a timer. Since you’ll have only 120 seconds to respond to two questions, this practice can help you determine whether your answers need to be tightened or expanded.
Treat the video essay like a professional interview
Consider your attire, setting, and background noise before recording. Choose a quiet, private, distraction-free space and present yourself as you would in a formal interview.
Be authentic and natural
The video essay is designed to reveal qualities that may not come across on paper. While concise and relevant responses are important, avoid sounding overly rehearsed or robotic. The admissions committee is looking for authenticity, so let your personality come through.
Share new stories and examples
Instead of repeating information from your written essays, use the video essay to highlight different experiences, values, or perspectives. This is your chance to show another side of yourself and strengthen your overall MBA application.
What the Admissions Committee looks for in an MBA video essay
- Communication skills
- Professionalism
- Ability to think on your feet
- Personal values and interests
Details about the UNC Kenan-Flagler Full-Time MBA video essay
On the application for the UNC Kenan-Flagler Full-Time MBA program, both questions for your video response appear at the same time for your video response. You’ll need to respond to both within the 120-second limit. There are no separate recordings for each prompt.
You may re-record once. If you submit a second recording, the first is automatically deleted and cannot be used.
Where can an MBA take you?
Pursuing an MBA is often the catalyst to higher earning potential, pursuing a new career path, or climbing the ladder within your current organization. Connect with our admissions staff during an office hours appointment to discuss your career goals or take a look at where Tar Heel MBAs have gone after graduation.