Sridhar Balasubramanian – also known as “Dr. B.” – is associate dean of the MBA Program, the Roy & Alice H. Richards Bicentennial Distinguished Scholar and professor of marketing at UNC Kenan-Flagler. He is a widely published and cited researcher.
His research and teaching interests are in the areas of marketing strategy and technology strategy, customer focus, innovation and growth strategy, services design and marketing, e-commerce, green and sustainable market strategy, game theory and the management of competition. He specializes in bringing the tools and concepts of market-focus and customer-focus into other functional areas, including the management of the human resource function.
Dr. B. is an award-winning teacher and researcher. He was designated a MBA Master Teacher, has received the Weatherspoon Award for Excellence in PhD Teaching and the Award for Outstanding Dedication in the MBA Core, and has won the Best Teacher award four times in the Executive MBA programs. His pursues a broad and active research agenda, and his work has won prestigious awards from organizations such as the National Science Foundation and, from INFORMS, the John D.C. Little Award for the best marketing paper in Marketing Science and Management Science.
He has conducted executive development programs for and consulted with numerous organizations in the United States, Africa, Asia, Europe and South America, including the Asahi Glass Company, BASF, Boeing, Canara Bank, Caterpillar Inc., Dentsply, U.S. Environmental Protection Agency, Glen Raven, Grant Thornton, Ingersoll-Rand, John Deere, KPMG, LOWE’S, Performance Food Group, SHRM, State Bank of Hyderabad, Telkom, Union Bank of India, U.S. Navy, U.S. Army, Vincera and Xerox. He has advised start-ups and existing firms on issues related to becoming customer focused, the design and implementation of marketing strategy, building creative thinking and innovation skills, and the pursuit of profitable innovation and growth. Before Dr. B. began his academic career, he served as an area sales manager for India’s leading food manufacturing and marketing company.
He received his PhD and MA from Yale University, his MBA from the Indian Institute of Management (IIM Bangalore-India) and his B.Tech degree from the Indian Institute of Technology (IIT Kharagpur-India).