Norris Bruce
Professor of Marketing
Contact
CB 3490 Chapel Hill, NC 27599
Norris Bruce’s research focuses on topics such as the use of incentives in the marketing of durables; the effectiveness of advertising in the sequential distribution of motion pictures; the dual effects of advertising on sales and brand building; the effects of pooling and forgetting on the performance of multi-themed advertising; the methods for nonlinear dynamics in advertising; and Bayesian causal inference.
He teaches courses on marketing research for undergraduate and graduate students, and a PhD seminar on Bayesian Sequential Monte Carlo methods.
Dr. Bruce’s research has been published in Operation Research, Journal of Marketing Research, Production and Operations Management, Marketing Science, International Journal of Research in Marketing, Journal of Interactive Marketing, GfK Marketing Intelligence Review and Journal of the Academy of Marketing Science.
It also has been highlighted in The Wall Street Journal.
Dr. Bruce was formerly an associate editor for Quantitative Marketing and Economics and serves on the editorial review boards of the Journal of Marketing Research and Journal of Marketing.
Before he began his academic career, he worked as a software developer and product marketing manager for several large U.S. corporations.
He received his PhD from Duke University, his MBA from Dartmouth College and his BSc with first-class honors in mathematics from the University of The West Indies, Mona, Jamaica.
