UNC Kenan-Flagler Business School
Share Print

David Roberts

Assistant Professor of Marketing

McColl 4530
CB #3490
Chapel Hill, NC

 office: 919 962 3658


Dave Roberts has spent more than 25 years helping organizations improve their performance in sales, sales consulting and sales management. 

He joined UNC Kenan-Flagler to build a sales discipline curriculum that complements the finance and marketing areas. UNC Kenan-Flagler is one of the few top business schools to offer sales as an area of study.

He spent 16 years with specialist sales consulting companies (managing partner with The Sales Consultancy; vice president at OnTarget; senior director in The TAS Group), including six years as a vice president of the sales effectiveness business unit in Siebel Systems Inc.

Professor Roberts has worked with leading organizations in Europe, Asia-Pacific and North America to help his clients optimize their sales effectiveness and achieve business results. His clients include Avaya, EDS, IBM, Microsoft, Nortel, Sun Microsystems and United Health Group.

He worked at Hewlett-Packard, Ltd. for 11 years as a sales professional and later as the global account manager for one of HP's largest accounts. He created a sales and sales management development curriculum for senior sales, support and management staff for the company.

Professor Roberts, a native of the United Kingdom, is an enthusiastic pilot and holds a U.S. commercial license.

He received his degree in electronic engineering from the University of Hull.