Family enterprises thrive when generations learn to understand, not assume, one another’s perspectives. This interactive session brings parents and undergraduate students together to build a shared foundation for understanding how family businesses work and why alignment across family, ownership and business roles matters. Using a realistic family business case study, participants explore the dynamics that often sit beneath the surface of family enterprise conversations: differing expectations, unspoken assumptions, and competing priorities shaped by role, generation and ownership position. Rather than focusing on “right answers,” the session emphasizes insight, dialogue and shared learning.