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Research With Relevance

Research

Research is key to how we make good on our promise to prepare students and executives for tomorrow’s business world. Our professors examine critical issues influencing 21st century business – you benefit from their insights in the classroom and the boardroom.

Close-up Of Robot Examining Financial Report With Calculator On Desk

AI and the accounting profession

New research shows accounting-related AI investment reduces demand for traditional accountants and their skills but doesn’t lead to worse accounting work outcomes.
A woman sits on a laptop at home while a child covers their eyes.

The motherhood penalty might be fading

A new study by Professor Christopher Petsko finds parents are rated more positively at work, but non-parents face potential discrimination and racial gaps remain.
A cyber visual of a lock with two sets of audiences on either side.

Fusing data assets without weakening privacy

Professor Longxiu Tian offers a solution for extracting value from sensitive data while ensuring individual confidentiality.
Cartoon of a tired worker with their head on their desk.

Your high-performance culture could be creating cheaters

Research shows how pressure, sleep deprivation and social dynamics drive employees from minor ethical lapses to major misconduct — and how to break the cycle.
Young boy walking hand in hand with his father while wearing a striped prisoner uniform on a beach at sunset.

Does financial wrongdoing run in the family?

Research shows that top executives are far more likely to engage in financial misconduct if their parents did.
A group of colleagues work on a project together in a boardroom.

Every founder needs a second-in-command. Here’s why.

Professor Brad Hendricks’ new research finds that founder-CEOs are more likely than hired executives to direct employees toward fraud, corruption and misconduct.
An illustration of a robot playing tug of war with people.

Generative AI is changing how startups scale

New research shows Generative AI is weakening the link between startup growth and employment.
Hand holds a credit card to buy on an illustrated online store displayed on a laptop.

Adding sellers to online marketplaces can backfire

New research shows that adding suppliers increases transactions up to a point, but sales decline beyond that threshold.
An illustration of a global logistics network.

Restructuring supply chains for a turbulent future

Professor Vinayak Deshpande’s research shows actionable insights to prepare for major disruptions that are increasing in frequency and severity.
A person using a phone with a cartoon robot hovering above reading,

The secret to a better chatbot

Research by Professor Yuqian Xu shows that good bots don’t just listen, they anticipate why the customer called.
Computer with graphs on it.

Forecasting fails

Professor Eva Labro’s research shows that when firms with multiple locations miss their forecasts, productivity is hurt.
Amazon

When e-commerce platforms promote their own products

Professor Fei Long finds that e-commerce marketplaces are now competing with the sellers they host.
A cartoon of doctors and nurses taking care of patients.

Healthcare’s standardization solution

New research from UNC Kenan-Flagler finds that hospitals that deliver care more consistently tend to have better outcomes overall.
Bitcoin on top of a calculator and tax return.

Who reports cryptocurrency to the IRS?

What tax data reveals about cryptocurrency investors — and what it means for policy.
Many empty water bottles

Beyond recycling

Professor Kristopher Keller shows how bottle bills boost prices and change buying patterns.