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Research With Relevance

Research

Research is key to how we make good on our promise to prepare students and executives for tomorrow’s business world. Our professors examine critical issues influencing 21st century business – you benefit from their insights in the classroom and the boardroom.

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Buyer and seller beware

Professor Fei Long examines the online retail marketplace’s incentive to manipulate the appeal of products for consumers.
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Cutting sugar without reducing sales

Research by Professor Kristopher Keller suggests a solution to the soda dilemma.
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Connecting customer satisfaction to financial results

How much is it worth to invest in customer satisfaction? What impact does it really have on your cost of selling?

The business of saving lives

Conducting industry-changing research is costly, difficult and time consuming. It requires help – lots of help – from partners in industry and academia. Bu...

Managing ticket madness

While the odds of predicting a perfect bracket might be longer than those for winning tickets to the NCAA men’s basketball Final Four through the lottery, ...

Marketing with options and forwards

Applying financial options to consumer marketing pays After the final buzzer sounds at the NCAA men’s basketball Final Four, fans send payment to the leagu...