In today’s volatile business environment, organizations must have a plan before a crisis strikes. Whether it is an operational crisis that disrupts business continuity or a reputational crisis that destabilizes the brand, being prepared ahead of disruption may help minimize impact.
Having good communication during a crisis is key to navigating uncertain times. Further, an organization’s employees can be its best (or worst) message mouthpiece. For this reason, communication needs to reach every employee at the same time, regardless of their physical location or their level in the organization. One of the best ways to quickly achieve this is through an internal communication platform.
However, with both internal and external communication (including with stakeholders and on social media), it is crucial that organizations craft messaging that is clear and has a consistent voice and message.
Sometimes one message is not enough. An organization should, therefore, be prepared to share its vision during a crisis, and the employee’s role within that vision, more than once.
Follow these eight key components of a communication plan to help set your organization up for success during the next crisis: