Since its founding 100 years ago, the faculty at the Business School has exemplified excellence in teaching and research. This fall UNC Kenan-Flagler welcomed eight talented full-time faculty members.
Finance professor Andra Ghent researches real estate finance, financial intermediation and fixed-income markets. She teaches course in real estate finance, real estate capital markets, and investment strategies in property markets. She received her PhD from the University of California, San Diego.
Marketing professor Kyuhong Han examines how value-appropriation strategies help firms enhance revenues and profits from their customer base, and how a firm’s political identity shapes customer- and investor-relevant outcomes. His teaching areas are marketing analytics, research and strategy. He received his PhD from Rice University.
Marketing professor Minkyung Kim focuses on quantitative marketing, salesforce management, customer relationship management and digital marketing. Her teaching interests include marketing analytics, marketing management, pricing and marketing research. She received her PhD from Yale University.
Marketing professor Fei Long examines important and emerging marketing phenomena typically driven by the digital economy. She studies digital advertising, e-commerce platforms, agency theory and salesforce compensation. Her teaching interests include digital marketing and business analytics. She received her PhD from Columbia Business School.
Operations professor Nishanth Mundru studies data-driven decision making under uncertainty, machine learning, and robust and adaptive optimization. He is interested in solving problems that lead to better decisions and outcomes using data. He received his PhD from the Massachusetts Institute of Technology.
Finance professor Arzu Ozoguz researches in the areas of investments, corporate finance and information economics. She focuses on how the information environment in financial markets affects the dynamics of asset prices and the cross-section of stock returns. She received her PhD from INSEAD.
Finance professor Donghwa Shin studies fintech, financial innovation and consumer finance. He examines crowdfunding in the blockchain economy, manipulative trading practices in the cryptocurrency market, and investors’ behavioral biases in the market for complex retail financial products. He received his PhD from Princeton University.
Marketing professor Longxiu Tian studies how consumers respond to marketing activities – particularly in uncertain environments – to inform firms’ actions for customer relationship management (CRM). His teaching interests include CRM, customer-base analysis and applied econometrics. He received his PhD from the University of Michigan.