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Sibel Sözüer

Sibel Sözüer

Assistant Professor of Marketing


McColl 4520, CB 3490 Chapel Hill, NC 27599

Sibel Sözüer’s research focuses on leveraging text mining, machine learning, optimization and econometric methodologies for business applications, specifically for applications related to innovation, food and well-being. She is interested in research questions related to creativity-based new product development, crowdsourcing in innovation, sustainability and consumer health.

Her teaching interests include core marketing courses, new product development and data-driven marketing.

Dr. Sözüer received the Shankar-Spiegel Dissertation Proposal Award and ISMS Early Stage Research Grant for her dissertation work.

Prior to her doctoral studies, she worked as a product marketing manager for five years at a home appliances company and generated value for consumers through creating, communicating and delivering products they need. Her industry experience as a marketing professional sparked her interest in developing a deeper understanding of the marketing field and pursuing research to enhance innovation and consumer well-being.

She received her PhD in marketing from Columbia Business School and her MS and BS in industrial engineering from Bilkent University.