Time: 11:30 a.m. - 1:00 p.m.
City: Durham, NC
The UNC Kenan-Flagler Triangle Alumni Club welcomes Mr. Alan Hart (MBA 2006) as he discusses "How Marketers Can Build the Brand and Ultimately Wow Wall Street and Dazzle the CFO." Alan Hart, managing partner of Keen Strategy, will lead an interactive presentation on how marketing can win over the CFO. This is not the usual talk of building executive relationships or the number of steps to a successful plan. This presentation is an introspective into questioning what we attempt to do as marketers and how to, if we can truly evaluate our own actions, chart a path towards driving not only the strategy but the stock performance of our company. He will describe how companies, like Campbell Soup Company, are driving higher sales with less marketing spend and making “Wall Street” say “Are you crazy? You’re doing what?” Please join us for our business lunch meeting. The meeting is design to provide time for alumni and guest to network prior to hearing from our speaker.Register