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Professor Patricia Harms

Patricia Harms

Clinical Professor of Management and Corporate Communication


McColl 4716, CB 3490 Chapel Hill, NC 27599-3490


Patricia Harms’ interests and research include visual rhetoric, slide design and communicating with data; performance feedback; virtual teaching and learning; and business writing strategies and trends.

She has taught written and oral business communication at UNC Kenan-Flagler since 2003.

Dr. Harms is co-author of “Connect Master: Business Communication” (McGraw-Hill, 2024) with Dr. Heidi Schultz.

She was elected as the vice president of the Association for Business Communication (ABC), the largest professional organization focusing exclusively on business communication. She previously served as the ABC’s Southeastern U.S. regional vice president. She also is a member of the Management Communication Association.

Dr. Harms serves on the editorial review board for Business and Professional Communication Quarterly and received the BPCQ Outstanding Article of the Year with coauthor Dr. Deborah Roebuck in 2011.

Prior to her academic career, she was an administrator for a small, home-health agency where she also was responsible for marketing and public relations. A registered nurse, she has worked in labor and delivery, infection control and hospital and home-health staff development.

She received her PhD in rhetoric and professional communication from Iowa State University, her MA in business and technical writing from Iowa State University, and her BSN from the University of Pennsylvania.