Adam Brown
Managing Partner and Co-Owner, ABIG Health
The UNC Center for the Business of Health (CBOH) Leadership Board exists to provide advice, counsel, and support to the leadership of the CBOH, serve as ambassadors and advocates for the CBOH, and helps secure the private resources needed for the center to achieve its mission. The Board is made up of a select group of alumni and friends of UNC who are committed to the mission and vision of the CBOH.
Managing Partner and Co-Owner, ABIG Health
Dr Adam Brown is a healthcare industry expert, business professor, and practising physician. He is the founder of ABIG Health, a Washington, D.C.-based consultancy firm that advises healthcare organisations on strategy, innovation, and communications. Brown began his career as an emergency physician before moving into leadership roles, including serving as President of Emergency Medicine and Chief Impact Officer at Envision Healthcare, one of the largest healthcare companies in the United States, serving over 35,000 patients across 48 states. During his time at Envision, he led the organisation’s COVID-19 response, as well as its clinician communications and marketing strategy. In 2022, he launched ABIG Health to bring innovative and strategic advisory services to healthcare organisations of all sizes.
Adam also serves as Chief Medical and Marketing Officer at Radiant Healthcare, a U.S.-based company that delivers back-office support services to hospitals, clinical care organisations, and physician medical groups. An experienced educator, Adam is a Professor of Practice at UNC Chapel Hill and teaches healthcare operations and strategy at ESCP Business School in London and Paris. A regular contributor to national and international media, Adam is a recognised voice on the state of healthcare in the U.S. He is also a columnist for the healthcare industry publication MedPage Today.
Division President - East, Unified Women’s Healthcare
Audrey Lysko currently serves in the role of Division President for Unified Women’s Healthcare. In that role, she has strategic, operational, and financial responsibility for the management of over 100 private OB/GYN practices across the country. She partners with Medical Directors and administrative leaders to promote high quality care and thriving practices.
Prior to joining Unified, Audrey spent 10+ years in healthcare consulting, most recently at The Chartis Group, focused primarily on performance improvement and strategy implementation for various provider organizations (hospitals, medical groups, etc.). She has also co-published several whitepapers in the areas of medical group management and patient access/engagement.
She has an undergraduate degree in Economics from Duke University and is a graduate of the full-time program at UNC Kenan-Flagler where she was a Dean’s Scholar and Falls Prize recipient. Audrey lives in Raleigh with her husband, a fellow KFBS grad, and her two children.
Product Director, Ramona Optics
Natalie graduated with a BSBA from Kenan-Flagler in 2011 and started her career on Wall Street, first in Investment Banking at Morgan Stanley and then in Strategy, Corporate Development, and Investor Relations at ING U.S. (now Voya Financial). In these roles she worked alongside senior management to develop and execute financial and strategic initiatives including two initial public offerings, a continuous improvement transformation, a divestiture, and a full rebranding.
Eager to pursue her longstanding interest in healthcare, she earned an MBA and MPH from Columbia University and went on to deliver business development and operational improvement plans at large academic medical centers including Memorial Sloan Kettering Cancer Center, UCLA Health, and Emory Healthcare.
Most recently, she has held leadership roles in early-stage healthcare technology companies. She scaled and led client operations at Radix Health, a patient access software company, as the first non-founder executive and served as VP of Corporate Development at Lumagenics, where she focused on developing the commercial strategy for an ultraviolet surface disinfection tool for healthcare facilities. After a spinoff and subsequent acquisition of that company, she continues to consult for healthcare technology founders and investors. She enjoys living in Durham, NC with her husband and two young sons and staying active in the local community.
Managing Principal, Echo Health Ventures
Troy Arnold is a Managing Principal, Echo Health Advisors, at Echo Health Ventures. Troy focuses on the opportunities that exist between Insurers and Providers to improve the healthcare system. In his role, he works directly with Echo’s portfolio companies to accelerate their success.
Before joining Echo in 2017, Troy spent 14 years at Blue Cross NC working in a range of strategic development and provider partnership roles. Troy spent several years in the Strategy and Business Development group where he helped develop a new product line for NC’s individual business and also created several value partnerships with NC’s large health systems focused on improving care and affordability. In addition, he also spent over five years in the company’s Health Delivery Redesign and the Provider Network groups helping to drive NC’s value based partnership strategy across the state.
Troy earned an MBA and a Bachelor’s degree from the University of North Carolina at Chapel Hill and an MHA from the University of Minnesota. Troy is based out of Echo’s Durham, North Carolina office.