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The Alpha Challenge is held at the Carolina Inn, a mainstay of the University of North Carolina at Chapel Hill campus for more than 95 years. The Inn offers refined southern hospitality in a historic setting. It’s a short walk to the medical center, football stadium, basketball arena and charming downtown Franklin Street.

Event Location

All daytime events will take place on site at the Carolina Inn located at 211 Pittsboro Street, Chapel Hill, NC 27516.

Carolina Inn

Hotel Accommodations

Kenan-Flagler Business School has secured a special rate of $239.00 per night for a block of single or double rooms at the Carolina Inn. All rooms are available on a first come first serve basis. UPDATE: Carolina Inn is now sold out.

We recommend contacting the hotels below which are within walking distance to the Carolina Inn:

Competing students: Your hotel rooms will be reserved for you by the conference organizers. Each team will have 2 rooms per night (one room will be shared by 2 people).



The nearest airport is the Raleigh Durham International airport (RDU). RDU is approximately 18 miles to the hotel, or a quick 30-35 minute ride.

The RDU website has information on ground transportation. The area is also well served by Uber or Lyft.



  • Check-in: Casual
  • Evening events: Casual
  • Competition: Business attire
  • Evening events:
    • Firms – Business casual
    • Students – Business attire
  • Interviews: Business attire required for all students