UNC Kenan-Flagler Business School

Why UNC Marketing

The marketing faculty at UNC are a blend of junior and senior faculty and are very accessible to students. A key feature of the PhD program at UNC is its focus on collaboration between PhD students and faculty. At UNC, each PhD student is assigned to a faculty member and students learn the research process by working closely with faculty members on current research. Moreover, the environment at UNC encourages close collaboration between students and as a result, PhD students benefit from the mentoring provided by their classmates.

In addition, PhD students at UNC have the opportunity to take a wide range of classes, including courses at Duke. Students are also encouraged to attend regular research seminars given by some of the top faculty in the world. In addition, PhD students have access to a subject pool for running experiments and they have access to numerous consumer databases.