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STEM-designated MBA concentration in business analytics and management science announced

Business Women Discussing Ideas Against a Data Information Wall

UNC Kenan-Flagler Business School will offer a new concentration in business analytics and management science in its full-time MBA Program that is STEM designated.

UNC Kenan-Flagler will start offering the concentration in January 2020.

“Our focus is on strategic decision-making to prepare our graduates to use analytics to lead companies,” said Rajdeep Grewal, the Townsend Family Distinguished Professor of Marketing and a concentration leader.

“Today managers are inundated with data that comes in large volume at immense velocity and in diverse, structured and unstructured forms,” he said. “Through the concentration, our students will develop a deep understanding of business problems and the analytics skills to make informed, data-driven strategic decisions.”

“Courses build the data analytic toolkit for business applications and business acumen to apply and refine them for a diverse set of business functions,” said Vinayak Deshpande, professor of operations and a concentration leader.

The toolkit includes computational tools, predictive and prescriptive models, and statistical methods. The business knowledge encompasses business functions including finance, human resources, marketing, operations and strategy.

“The ability to navigate complex sets of data and derive insights are a core skills employers need from the MBAs they hire, said Karan Gupta (MBA ’20). “An essential component of my summer internship was manipulating large data sets in a managerially useful way, and I’m convinced this skill will be central to all roles I have in my career, regardless of industry or function. The BAMS concentration equips UNC Kenan-Flagler MBAs with the tools to succeed in a competitive market.”

As students build their course portfolios, they can hone their data analytic skills across business functions and go deep in selected functions. These skills help students succeed in:

  • Traditional business sectors such as retailing, industrial markets, energy, real estate and consumer packaged goods
  • Emerging sectors that include the digital marketplace, fintech, biotechnology and healthcare
  • New ventures that seek to exploit opportunities provided by big data in business-to-consumer and business-to-business markets

“At UNC Kenan-Flagler we continue to innovate so we can prepare students not only for today’s job market, but also for the future,” said Brad Staats, associate dean of MBA Programs and professor of operations. “With our new STEM-certified concentration we draw on the rich analytical skills across the School and apply them to diverse industries to create unique learning opportunities for our students.”