The “psychic distance” between a company’s home country and the country where a marketing crisis occurs makes a difference in how badly a crisis hits the its stock value. Investing in marketing capabilities can mitigate the negative impacts.
As we prepare to mark our Centennial, we celebrate the contributions of an important member of our community.
The businessman turned prof draws on his experiences to help students and executives reach new heights.
Angelica Leigh is a PhD student whose research focuses on the diversity in organizations, such as the influence of racial and gender stereotypes on negotiation outcomes.
Shimul Melwani examines factors of the “dark side” of emotion in the workplace: gossip, frenemies, negativity, bad news and close-minded leaders.
With the start of the academic year, we welcome new members of the faculty to UNC Kenan-Flagler.
New model from UNC Kenan-Flagler professor predicts the odds of getting the price you want.
The professor has made extraordinary contributions over the last 50 years. And he’s not done yet.
Your mindset might be the problem, according to research by Professor Shimul Melwani.
Professor Brad Staats outlines a framework to help you become more effective as a lifelong learner.